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In late 2022, as war raged in Ukraine, Russian President Vladimir Putin warned the world he would use “all weapon systems” to defend Russia’s territory – pointedly adding, “This is not a bluff”[1]. Overnight, Cold War nightmares of nuclear conflict felt suddenly real again. For the first time in decades, a nuclear-armed power was openly brandishing atomic threats amid a regional war, raising the question: Has Russia’s nuclear posture shifted from a tool of deterrence to one of coercion? This deep dive will explore how Moscow’s approach to nuclear weapons has evolved from the Soviet era to today, how its recent sabre-rattling over Ukraine blurs the line between legitimate deterrence and dangerous coercion, and how NATO and the United States compare in their own nuclear signaling. We will also examine how far Russia might go – analyzing when the Kremlin’s fiery nuclear rhetoric is likely a bluff, and under what circumstances it might actually resort to the unthinkable.
Nuclear coercion, on the other hand, is about compellence: using nuclear threats proactively to pressure others into doing (or not doing) something. It goes beyond passive deterrence. Coercion is the equivalent of nuclear blackmail – “If you don’t yield to my demands, I might use nukes.” This crosses a psychological and strategic line. It turns nuclear weapons into tools for intimidation and territorial gain, not just survival. One analysis bluntly explains Russia’s emerging doctrine as “not about winning a nuclear war outright. It’s about coercion: using one or a few nuclear blows as the ultimate ‘attention getter’ to compel peace on Russia’s terms.”[4] In other words, threaten a limited nuclear strike to scare your opponent into backing down.
For decades, global norms have frowned on nuclear coercion. Even nuclear-armed rivals generally treat atomic weapons as last-resort deterrents, not bargaining chips for conquest. This is why Putin’s recent rhetoric – threatening nuclear strikes as a form of coercion – alarms so many observers. It represents a potential shift from the established nuclear playbook[5]. When does “legitimate” deterrence turn into outright coercion? The answer often lies in the intent behind the threat. Deterrence says “don’t attack me, or else.” Coercion says “give me what I want, or else.” As we’ll see, Russia’s behavior in the Ukraine war is testing that boundary in unprecedented ways.
From Deterrence to Coercion: What’s the Difference?
Nuclear deterrence is traditionally about prevention: “If you attack me or my allies, I will retaliate with nuclear weapons, so don’t even think about it.” It’s essentially a defensive threat meant to dissuade aggression and avoid war. During the Cold War, both the United States and the Soviet Union adhered to this grim logic of mutually assured destruction (MAD), understanding that a nuclear exchange would annihilate both sides. Direct nuclear threats became rare after the 1962 Cuban Missile Crisis underscored how perilous such brinkmanship was[2]. In fact, until recently, it was almost unheard-of for world leaders to explicitly threaten nuclear strikes in modern conflicts.Nuclear coercion, on the other hand, is about compellence: using nuclear threats proactively to pressure others into doing (or not doing) something. It goes beyond passive deterrence. Coercion is the equivalent of nuclear blackmail – “If you don’t yield to my demands, I might use nukes.” This crosses a psychological and strategic line. It turns nuclear weapons into tools for intimidation and territorial gain, not just survival. One analysis bluntly explains Russia’s emerging doctrine as “not about winning a nuclear war outright. It’s about coercion: using one or a few nuclear blows as the ultimate ‘attention getter’ to compel peace on Russia’s terms.”[4] In other words, threaten a limited nuclear strike to scare your opponent into backing down.
For decades, global norms have frowned on nuclear coercion. Even nuclear-armed rivals generally treat atomic weapons as last-resort deterrents, not bargaining chips for conquest. This is why Putin’s recent rhetoric – threatening nuclear strikes as a form of coercion – alarms so many observers. It represents a potential shift from the established nuclear playbook[5]. When does “legitimate” deterrence turn into outright coercion? The answer often lies in the intent behind the threat. Deterrence says “don’t attack me, or else.” Coercion says “give me what I want, or else.” As we’ll see, Russia’s behavior in the Ukraine war is testing that boundary in unprecedented ways.